How XOOB Works

XOOB connects projects, creators, and users through campaign-driven growth loops.

Each campaign follows a simple structure where creator influence generates attention, which can convert into measurable product activity.

The process typically unfolds in five stages.

1. Campaign Creation

Projects launch campaigns on XOOB and define their objectives.

Campaign parameters may include:

• campaign duration

• reward allocation

• ImpactShare participation rules

• optional CPA Pool configuration

At this stage, projects can choose between two campaign formats:

• ImpactShare campaigns

• ImpactShare + CPA Pool campaigns

2. Creator Participation

Creators join campaigns by publishing content and contributing to discussions around the project.

Content may include:

• analysis

• commentary

• educational threads

• ecosystem discussions

XOOB evaluates how creators contribute to the campaign narrative and community engagement.

3. Impact Measurement

As the campaign progresses, ImpactShare continuously evaluates creator influence.

The system analyzes engagement patterns, audience interaction, and contribution quality to determine each creator’s impact within the campaign.

Leaderboards and campaign metrics reflect this evolving influence.

4. User Actions

When campaigns include CPA incentives, user actions generated by creator influence can trigger additional rewards.

These actions may include:

• on-chain interactions

• protocol usage

• deposits or transactions

• other measurable product activity

XOOB attribution systems connect these actions to creator influence.

5. Reward Distribution

Campaign rewards are distributed through two complementary layers:

• ImpactShare rewards - based on creator influence and contribution

• CPA rewards - based on verified actions performed by users

Together, these mechanisms allow campaigns to reward both attention and measurable product adoption.