For Projects
XOOB enables projects to launch creator-driven campaigns where attention, influence, and measurable product adoption are connected within a single system.
Instead of relying on isolated social metrics, XOOB allows projects to evaluate campaign performance through both creator impact and verified user actions.
Campaigns can be configured to reward creators for their influence, for measurable product adoption, or for a combination of both.
Launching Campaigns
Projects can create campaigns that define how creators participate and how rewards are distributed.
Campaign parameters may include:
campaign duration
total reward allocation
participation requirements
optional CPA reward pool
Projects can choose between two campaign formats:
ImpactShare Campaigns
Campaign rewards are distributed based on creator influence and contribution within the campaign discussion.
ImpactShare + CPA Pool Campaigns
In addition to influence-based rewards, creators may receive performance incentives for verified user actions generated by their audience.
Defining CPA Actions
When CPA incentives are enabled, projects can define which user actions qualify as measurable outcomes.
Examples of CPA actions may include:
on-chain transactions
deposits or liquidity provision
protocol interactions
registrations or product usage events
repeat engagement and retention signals
These actions represent real product activity and allow projects to evaluate the impact of creator-driven campaigns beyond social metrics.
Campaign Analytics
XOOB provides analytics that allow projects to evaluate how creator influence translates into product activity.
Campaign analytics may include insights such as:
which creators generate the strongest engagement
which creators drive measurable user actions
how attention converts into on-chain activity
how user behavior evolves over the course of a campaign
This allows projects to identify the creators who contribute the most to both community growth and product adoption.
If you want to launch a campaign on XOOB, explore partnership opportunities, or discuss any business-related matters, you can contact the team directly.
Telegram: @XOOB_support
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