# For Projects

XOOB enables projects to launch creator-driven campaigns where attention, influence, and measurable product adoption are connected within a single system.

Instead of relying on isolated social metrics, XOOB allows projects to evaluate campaign performance through both creator impact and verified user actions.

Campaigns can be configured to reward creators for their influence, for measurable product adoption, or for a combination of both.

### Launching Campaigns

Projects can create campaigns that define how creators participate and how rewards are distributed.

Campaign parameters may include:

* campaign duration
* total reward allocation
* participation requirements
* optional CPA reward pool

Projects can choose between two campaign formats:

#### ImpactShare Campaigns

Campaign rewards are distributed based on creator influence and contribution within the campaign discussion.

#### ImpactShare + CPA Pool Campaigns

In addition to influence-based rewards, creators may receive performance incentives for verified user actions generated by their audience.

### Defining CPA Actions

When CPA incentives are enabled, projects can define which user actions qualify as measurable outcomes.

Examples of CPA actions may include:

* on-chain transactions
* deposits or liquidity provision
* protocol interactions
* registrations or product usage events
* repeat engagement and retention signals

These actions represent real product activity and allow projects to evaluate the impact of creator-driven campaigns beyond social metrics.

### Campaign Analytics

XOOB provides analytics that allow projects to evaluate how creator influence translates into product activity.

Campaign analytics may include insights such as:

* which creators generate the strongest engagement
* which creators drive measurable user actions
* how attention converts into on-chain activity
* how user behavior evolves over the course of a campaign

This allows projects to identify the creators who contribute the most to both community growth and product adoption.

If you want to launch a campaign on XOOB, explore partnership opportunities, or discuss any business-related matters, you can contact the team directly.

Telegram: @XOOB\_support


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