XOOB Model

XOOB introduces a new growth infrastructure for the creator economy.

The platform connects three layers that historically existed separately in Web3 marketing:

• creator influence

• user actions

• on-chain activity

By combining these layers, XOOB enables campaigns to measure not only attention, but also the real impact creators generate for products.

The system operates through three core components:

ImpactShare A system that evaluates the influence and contribution of creators within campaigns.

CPA Pool (Cost Per Action) A performance-based reward layer that distributes incentives for verified user actions.

On-chain attribution A transparent mechanism that connects creator activity with measurable on-chain outcomes.

Together, these components create a unified growth model where:

• creators are rewarded for real contribution

• projects can measure authentic impact

• users become part of verifiable growth loops

This approach transforms creator campaigns from attention-based marketing into measurable product growth infrastructure.