# On-chain Attribution On-chain Attribution is XOOB’s verification and transparency layer. It connects creator influence to measurable outcomes by associating campaign-driven user actions with creators, then making this data auditable. ### Why attribution matters In most marketing systems, attribution is: * opaque * unverifiable * controlled by centralized analytics XOOB is built on a different approach: campaign impact should be measurable, public, and verifiable. ### What attribution does inside XOOB Attribution provides the technical bridge between: * creator activity (social layer) * user actions (product layer) * blockchain records (verification layer) This enables the platform to answer questions like: * which creators drive on-chain growth * which actions were generated by campaigns * how much value and retention those actions create over time ### Transparency as infrastructure XOOB records influence and results on XOOB Chain, allowing campaign performance to be inspected and audited. This is how XOOB turns creator campaigns into infrastructure-level growth systems - where metrics cannot be faked and results cannot be hidden. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.xoob.link/core-concepts/on-chain-attribution.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.