> For the complete documentation index, see [llms.txt](https://docs.xoob.link/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.xoob.link/core-concepts/on-chain-attribution.md).

# On-chain Attribution

On-chain Attribution is XOOB’s verification and transparency layer.

It connects creator influence to measurable outcomes by associating campaign-driven user actions with creators, then making this data auditable.

### Why attribution matters

In most marketing systems, attribution is:

* opaque
* unverifiable
* controlled by centralized analytics

XOOB is built on a different approach:

campaign impact should be measurable, public, and verifiable.

### What attribution does inside XOOB

Attribution provides the technical bridge between:

* creator activity (social layer)
* user actions (product layer)
* blockchain records (verification layer)

This enables the platform to answer questions like:

* which creators drive on-chain growth
* which actions were generated by campaigns
* how much value and retention those actions create over time

### Transparency as infrastructure

XOOB records influence and results on XOOB Chain, allowing campaign performance to be inspected and audited.

This is how XOOB turns creator campaigns into infrastructure-level growth systems - where metrics cannot be faked and results cannot be hidden.


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