ImpactShare
ImpactShare is XOOB’s influence measurement system.
It evaluates creator contribution inside a campaign by analyzing social activity and engagement signals, then converting them into a unified impact metric.
Unlike traditional “reach-first” approaches, ImpactShare is designed to answer a more important question:
Who creates measurable influence - and who creates noise?
What ImpactShare measures
ImpactShare combines multiple categories of signals:
Engagement quality (not just volume) XOOB evaluates how audiences interact with content - not only how many interactions occur. This includes depth of engagement, interaction patterns, and how meaningful the engagement is.
Content contribution ImpactShare accounts for the creator’s real contribution to a campaign narrative. XOOB considers uniqueness, originality, and informational value - not only posting frequency.
Network influence ImpactShare weighs influence by the quality of the audience and the creator’s position in the social graph. In practice: who engages with you matters, not only how many.
Cross-platform presence ImpactShare is not limited to one social platform. XOOB currently supports X (Twitter) and Telegram, and the system is designed to expand to additional platforms over time.
ImpactShare
Integrity & anti-manipulation
ImpactShare is built for campaign fairness.
XOOB includes mechanisms that detect dishonest activity patterns, including:
artificially generated content
template networks
farming behavior
coordinated manipulation attempts
The goal is to protect honest creators and ensure campaign rewards reflect real contribution.
Where ImpactShare is used
ImpactShare is the base layer for all XOOB campaigns.
Projects can run campaigns in two modes:
ImpactShare-only - rewards are distributed based on influence and contribution
ImpactShare + CPA Pool - rewards include an additional performance layer tied to verified actions
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