> For the complete documentation index, see [llms.txt](https://docs.xoob.link/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.xoob.link/core-concepts/impactshare.md).

# ImpactShare

ImpactShare is XOOB’s influence measurement system.

It evaluates creator contribution inside a campaign by analyzing social activity and engagement signals, then converting them into a unified impact metric.

Unlike traditional “reach-first” approaches, ImpactShare is designed to answer a more important question:

Who creates measurable influence - and who creates noise?

### What ImpactShare measures

ImpactShare combines multiple categories of signals:

1. Engagement quality (not just volume)\
   XOOB evaluates how audiences interact with content - not only how many interactions occur.\
   This includes depth of engagement, interaction patterns, and how meaningful the engagement is.
2. Content contribution\
   ImpactShare accounts for the creator’s real contribution to a campaign narrative.\
   XOOB considers uniqueness, originality, and informational value - not only posting frequency.
3. Network influence\
   ImpactShare weighs influence by the quality of the audience and the creator’s position in the social graph.\
   In practice: who engages with you matters, not only how many.
4. Cross-platform presence\
   ImpactShare is not limited to one social platform.\
   XOOB currently supports X (Twitter) and Telegram, and the system is designed to expand to additional platforms over time.

### ImpactShare

### Integrity & anti-manipulation

ImpactShare is built for campaign fairness.

XOOB includes mechanisms that detect dishonest activity patterns, including:

* artificially generated content
* template networks
* farming behavior
* coordinated manipulation attempts

The goal is to protect honest creators and ensure campaign rewards reflect real contribution.

### Where ImpactShare is used

ImpactShare is the base layer for all XOOB campaigns.

Projects can run campaigns in two modes:

* ImpactShare-only - rewards are distributed based on influence and contribution
* ImpactShare + CPA Pool - rewards include an additional performance layer tied to verified actions


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