Core Concepts
XOOB is built around a simple principle:
attention is valuable - but verifiable product impact is stronger.
To connect both layers, XOOB uses three core components:
ImpactShare - measures creator influence and contribution
CPA Pool - rewards verified user actions driven by creators
On-chain Attribution - makes the impact transparent and verifiable
Campaigns on XOOB can run in two formats:
ImpactShare Campaigns
ImpactShare + CPA Pool Campaigns (ImpactShare + performance incentives)
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