# Introduction

### What is XOOB

XOOB is an ImpactFi platform connecting social influence with real on-chain performance.

The platform introduces a new growth infrastructure where creator influence, user actions, and on-chain activity are measured together.

Supported by $2,000,000 in early funding, XOOB is building the monetization layer for Web3 creators - enabling campaigns where attention, contribution, and verified product adoption can be measured within a single system.

XOOB connects two worlds that historically operated separately:

* social influence - where creators drive attention
* on-chain activity - where products grow through real user actions

By combining these layers, XOOB allows projects to understand not only who talks about their product, but who drives real usage and adoption.

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